Hi, I’m Emily! I’m a hybrid strategist and researcher based in San Francisco.
With nearly a decade of experience spanning tech research, brand consulting, and innovation, I draw from a diverse skill set to shape narratives, products, and experiences that connect with people. I love working with close-knit creative teams, and feel most at home in environments driven by curiosity and big ideas.
Originally from the Midwest, I lived and worked in Chicago and Austin before making the move to the West Coast. I hold an M.A. in Media & Communication Studies from the University of Texas at Austin’s School of Journalism and Media, where my research explored digital media infrastructures and culture.
What I Do: I specialize in helping organizations understand people and the forces shaping their world, translating behavioral insight and cultural intelligence to build forward-thinking products, narratives, and experiences.
My Core Competencies:
- Qualitative & Quantitative Research (Ethnography, IDIs, Diary Studies, Focus Groups, Surveys)
- Cultural Insight & Trend Analysis
- Digital Experience Strategy
- Concept Testing & Prototyping
- Brand Positioning & Narrative Development
- Insight Synthesis & Storytelling
- Workshop Design & Facilitation
Outside of work, you can find me chipping away at my reading list, training with local run clubs, and exploring the city by bike.
Want to chat? You can reach me at elynnwoodward@gmail.com.