Hi, I’m Emily! I’m a hybrid strategist and researcher based in San Francisco.

I specialize in helping organizations understand people and the forces shaping their world, translating behavioral insight and cultural intelligence to build forward-thinking brand narratives, product strategies, and experiences. I love working with close-knit creative teams, and feel most at home in environments driven by curiosity and big ideas.

Originally from the Midwest, I lived and worked in Chicago and Austin before making the move to the West Coast. I hold an M.A. in Media & Communication Studies from the University of Texas at Austin’s School of Journalism and Media, where my research explored digital media infrastructures and culture.

My work:

Brand Positioning & Narrative: Cutting through the noise to craft potent narratives that build relevance, meaning, and rally an organization.

Product Innovation & Strategy: Driving business momentum by defining innovation territories, shaping product concepts, & designing GTM approaches grounded in user insight & market dynamics.

Early-Stage Signals & Sensemaking: Translating complex information sources into a clear POV that orients the work and sets direction.

Bespoke Deep Dives (Quant & Qual): Designing custom research that gets to the heart of the challenge and drives confident decision-making.

Outside of work, you can find me chipping away at my reading list, training with local run clubs, and exploring the city by bike.

Want to chat? You can reach me at elynnwoodward@gmail.com.